Total 5 job vacancies by Welovesupermom Pte Ltd

Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and expanding fast in Indonesia and Malaysia, as well as other SEA countries, we are now looking for an experienced Branding and Marketing manager who will support B2B branding and marketing initiatives, to be part of this exciting growth story across different markets in SEA.

Detailed strategic planning and tactical execution on how the Supermom’s B2B brand will be developed and shaped up in SEA is expected in this role, which includes all B2B marketing strategy which incorporates all aspects of B2B marketing planning and communications including managing marketing budget, developing right channel mix, digital channels, developing events sponsorships, creating marketing collateral and public relations.

We are seeking a dynamic Marketing Manager/Senior Executive to drive the success of our B2B marketing initiatives. The ideal candidate will excel at optimizing customer journeys, crafting engaging multi-channel marketing campaigns, and driving data-driven content strategies. With a strong focus on collaboration and innovation, you will lead event development, both online and offline, and champion public relations efforts to elevate our brand. Working closely with sales teams, you will create sales enablement resources that align with our brand's voice, values, and objectives, fueling growth and success.

Responsibilities:

1. Optimize the B2B customer journey by identifying friction points and conversion gaps, and create scalable, innovative solutions to enhance customer experiences. Collaborate with cross-functional teams to develop cohesive marketing messages, positioning, and assets that align with brand voice, values, and objectives. Work closely with sales teams to develop a sales playbook, incorporating aligned strategies and sales enablement resources.
2. Develop and execute multi-channel marketing communications strategies and campaigns (including advertising, PR, events, email marketing, association/channel partnerships and social media) to achieve business objectives. Manage the production and distribution of marketing materials, while monitoring performance and adjusting tactics as needed to optimize results.
3. Develop and execute data-driven content strategies that align with business goals and target audiences. Collaborate with cross-functional teams to create and optimize content for various channels (website, blog, social media, email, video), while monitoring performance metrics and exploring new formats and technologies to enhance engagement and lead generation. Identify and leverage new channels and technologies to improve the effectiveness of marketing communications strategies.
4. Plan and manage event development for both offline and online events, including concept creation, budgeting, logistics, promotion, and execution. Collaborate with internal and external stakeholders to ensure successful event outcomes that align with business objectives and enhance brand visibility.
5. Develop and execute public relations strategies to build and maintain a strong brand image, foster positive media coverage, and manage press relations. Collaborate with internal teams and external PR agencies to craft compelling stories, press releases, and media materials that effectively communicate the company's key messages and achievements.

• Driven, problem-solver with a passion for startups and mission-driven work.
• Relevant experience or aptitude for marketing management duties.
• Understanding of B2B marketing strategies and data-driven approaches.
• Experience in organizing events, copywriting, and basic design.
• Strong organizational, communication, and interpersonal skills.

What do we offer?

• Work hard, play hard office culture led by a multi-national workforce
• Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals

Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and expanding fast in Indonesia and Malaysia, as well as other SEA countries, we are now looking for an experienced Branding and Marketing manager who will support B2B branding and marketing initiatives, to be part of this exciting growth story across different markets in SEA.

Detailed strategic planning and tactical execution on how the Supermom’s B2B brand will be developed and shaped up in SEA is expected in this role, which includes all B2B marketing strategy which incorporates all aspects of B2B marketing planning and communications including managing marketing budget, developing right channel mix, digital channels, developing events sponsorships, creating marketing collateral and public relations.

We are seeking a dynamic Marketing Manager/Senior Executive to drive the success of our B2B marketing initiatives. The ideal candidate will excel at optimizing customer journeys, crafting engaging multi-channel marketing campaigns, and driving data-driven content strategies. With a strong focus on collaboration and innovation, you will lead event development, both online and offline, and champion public relations efforts to elevate our brand. Working closely with sales teams, you will create sales enablement resources that align with our brand's voice, values, and objectives, fueling growth and success.

Responsibilities:

1. Optimize the B2B customer journey by identifying friction points and conversion gaps, and create scalable, innovative solutions to enhance customer experiences. Collaborate with cross-functional teams to develop cohesive marketing messages, positioning, and assets that align with brand voice, values, and objectives. Work closely with sales teams to develop a sales playbook, incorporating aligned strategies and sales enablement resources.
2. Develop and execute multi-channel marketing communications strategies and campaigns (including advertising, PR, events, email marketing, association/channel partnerships and social media) to achieve business objectives. Manage the production and distribution of marketing materials, while monitoring performance and adjusting tactics as needed to optimize results.
3. Develop and execute data-driven content strategies that align with business goals and target audiences. Collaborate with cross-functional teams to create and optimize content for various channels (website, blog, social media, email, video), while monitoring performance metrics and exploring new formats and technologies to enhance engagement and lead generation. Identify and leverage new channels and technologies to improve the effectiveness of marketing communications strategies.
4. Plan and manage event development for both offline and online events, including concept creation, budgeting, logistics, promotion, and execution. Collaborate with internal and external stakeholders to ensure successful event outcomes that align with business objectives and enhance brand visibility.
5. Develop and execute public relations strategies to build and maintain a strong brand image, foster positive media coverage, and manage press relations. Collaborate with internal teams and external PR agencies to craft compelling stories, press releases, and media materials that effectively communicate the company's key messages and achievements.

• Driven, problem-solver with a passion for startups and mission-driven work.
• Relevant experience or aptitude for marketing management duties.
• Understanding of B2B marketing strategies and data-driven approaches.
• Experience in organizing events, copywriting, and basic design.
• Strong organizational, communication, and interpersonal skills.

What do we offer?

• Work hard, play hard office culture led by a multi-national workforce
• Team-based workplace dynamic with vibrant talent collaborating toward common objectives and goals

We are seeking a dynamic Head of CRM/Lifecycle Marketing to maximize customer lifetime value and drive revenue from our user base across Singapore, Indonesia, Malaysia, Vietnam, and Thailand. This role combines strategic leadership with hands-on execution, focusing on engaging, retaining, and nurturing customers through innovative multi-channel marketing campaigns.

Responsibilities

• User Engagement and Retention: Develop and execute strategies to increase user engagement and retention through personalized multi-channel campaigns (email, messaging apps like WhatsApp/LINE/Zalo, and app notifications).
• Lifecycle Nurturing: Implement and optimize automated workflows for nurturing customers at various stages of their lifecycle, enhancing the customer journey and improving long-term engagement.
• Segmentation and Personalization: Implement advanced segmentation strategies to tailor communications and offers, increasing the relevance and effectiveness of campaigns.
• Revenue Generation: Achieve revenue targets by designing and executing upsell and cross-sell strategies, continually proposing new offers or bundles to enhance takeup rates and revenue.
• Optimization through Testing: Conduct A/B testing to refine messaging and promotional offers, ensuring optimal engagement and conversion rates.
• Data-Driven Insights: Monitor, analyze, and report on campaign performance with a focus on ROI, leveraging on Customer Data Platform to drive continuous improvement in CRM strategies.
• Collaboration and Alignment: Work closely with the wider marketing team to ensure CRM efforts are aligned with overall marketing objectives and company goals.
• Team Leadership: Lead, mentor, and grow a small team of CRM marketing specialists, fostering a culture of innovation and continuous learning.
• Data Enrichment: Continuously seek methods to enhance data collection processes to improve customer segmentation and personalization efforts.
• Compliance: Ensure all activities adhere to data protection regulations and laws across all operational markets.

Requirements

• Proven CRM Leadership: Demonstrated success in achieving ambitious revenue targets by effectively engaging and nurturing an existing customer base.
• Experience: Minimum 8 years in CRM/Lifecycle Marketing, with a deep understanding of user engagement and retention strategies.
• People Management: Experience in leading and developing teams, with a proven ability to inspire and drive performance.
• Technical Proficiency: Strong familiarity with CRM & CDP technologies and digital communication channels, particularly in Southeast Asia markets.
• Hands-On Approach: Willingness to be operationally involved in both strategic planning and day-to-day execution.

This is a full-time role based in Singapore. Only open to applicants based in Singapore

1. Partner Liaison:

- Collaborate and maintain strong relationships with existing Indonesian business partners

- Facilitate effective communication between Singapore businesses and Indonesian B2B partners.

2. Network Utilization:

- Leverage personal Indonesian network to identify and connect with suitable partners aiming to internationalize in Indonesia.

3. Strategic Partnership Development:

- Identify potential partners who have not met their target.

- Actively engage and foster relationships with new partners to expand company's network and offerings.

4. Reporting and Collaboration:

- Provide regular reports on partnership development and activities.

- Work directly with the CEO, ensuring alignment with company's strategic goals.

Qualifications:

- Proven experience in business liaison, partnership development, or related roles.

- Extensive network in Indonesia with a focus on B2B connections.

- Strong communication and interpersonal skills.

- Familiarity with the Indonesian business landscape.

- Ability to work independently and collaboratively.

WeLoveSuperMom, a fast-growing and dynamic AI-driven community platform, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and growing fast in SEA, we are looking for self-driven, innovative, and collaborative Marketing and Events Manager (Affluent segment) to help drive this growth story.

Responsibilities

• Strategise and create multi-channel marketing plans targeting the affluent/HNW segment – including via paid advertising, community seeding, KOL collaboration, events, referral programmes and partnerships, etc – to meet business objectives.
• Develop an events strategy and calendar of physical and virtual events such as seminars/webinars, hospitality events, product launch events, etc, that contribute to business goals.
• End-to-end planning and execution of events including venue and vendor sourcing, speaker management, KOL invite and management, gift sourcing, budgeting, content development, creation of event webpages, marketing to drive attendance, logistics, on-site handling, etc.
• Create and execute digital marketing campaigns to attract qualified prospects and leads, including via paid advertising on LinkedIn/XiaoHongShu/Meta/Google/Tiktok.
• Develop a customer engagement plan including creation of engagement materials such as eDMs/Whatsapp messages, webpages, blog content, thought leadership content, etc, to constantly nurture leads and drive conversion.
• Constantly monitor leads and conversion, be agile in optimising campaigns, changing creatives/content/channels as needed, understanding drop-out points throughout the journey and troubleshoot accordingly.
• Monitor and measure the effectiveness of marketing activities, and share meaningful learnings to the business regularly.
• Proactively identify gaps and opportunities through regular competitive intelligence gathering.

• Min. 6 years of marketing experience
• Hands-on experience in events management for affluent segments is a must
• Able to work on weekends if there are events (off in-lieu will be accorded)
• Proven track record in generating qualified leads from performance marketing efforts especially on LinkedIn and XiaoHongShu
• Prior experience in high-end property / investments / luxury brands industry will be an added advantage
• Existing contacts with appropriate KOLs or luxury brands that we can partner with will be an added advantage
• Excellent time management and project management; able to multitask and handle multiple projects at the same time
• Good interpersonal skills to deal with different types of clients, internal colleagues and stakeholders
• Meticulous and detail-oriented

• Robust compensation package: Base-plus-commissions
• Bonus plans based on individual, team and/or campaign deliveries
• Comprehensive ongoing training and professional development career path programs
• Director-led boardroom, classroom and personalized coaching and training
• Work hard, play hard office culture led by a diverse and inclusive workforce