It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
SUMMARY
The Media Relations Specialist SME (part-time) provides media relations and support services to CDC’s Division of Population Health (DPH), serving as public affairs contact, coordinating media responses, messaging, planning and clearances through DPH and selected internal partners. Provides clear, consistent, and frequent messaging regarding key initiatives, progress, and priorities externally. Responsible for writing, editing, and producing pitches and plans for a variety of external audiences.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Essential duties and responsibilities include the following.
Formulates clear, compelling messages on complicated issues and create a concise and well-written narrative to express it.
Builds and maintains relationships with key media outlets/reporters to discuss scientific information and findings and manage stories and establish connection points for future story development.
Provides consultation, strategic planning, evaluation of media opportunities (including risk analysis) and recommendations for proactive and reactive media engagement.
Coordinates rollout activities for upcoming publications, releases, and events with numerous internal partners.
Develops, coordinates, and clears media rollout packages, press releases, media advisories and briefings, and other media content and products in coordination with internal partners and with adherence to internal clearance requirements and reporting/tracking systems.
Implements media rollout plans, including coordination with and outreach to internal and external partners.
Schedules and coordinates media requests, opportunities, and events, including expert interviews (by phone and live/on camera), media telebriefings, social media live streams, radio media tours, celebrity engagement, and other media engagement.
Fields media inquiries and responds to reporters’ questions with accurate information in a timely fashion and working with SMEs (subject matter experts) and communication staff to develop appropriate and accurate media responses, and ensures responses are appropriately cleared before responding to the inquirer. Handles follow-up inquiries through the same process.
Tracks and reports media events and interactions, including maintaining records of all media interactions (press topics and reporters), tracking and analyzing press/media coverage using approved services (e.g. Arbitron, or Nielsen data, Cision, etc.).
Compiles routine media reports that will be sent to Division staff through the communication lead.
Provide a quarterly summary report of all media support activities as applicable to core requirements, including milestones reached and status of pending activities (including significant risks or concerns).
Other duties may be assigned.
Responsible for aiding in own self-development by being available and receptive to all training made available by the company.
Responsible for keeping own immediate work area in a neat and orderly condition to ensure safety of self and co-workers. Will report any unsafe conditions and/or practices to the appropriate supervisor and human resources. Will immediately correct any unsafe conditions as the best of own ability.
CNI CORE COMPETENCIES
Responsible for the integration of CNI Core Competencies into daily functions, including commitment to integrity, knowledge/quality of work, supporting financial goals of the company, initiative/motivation, cooperation/relationships, problem analysis/discretion, accomplishing goals through organization, positive oral/written communication skills, leadership abilities, commitment to Affirmative Action, reliability/dependability, flexibility and ownership/accountability of actions taken.
COMPLIANCE
Promotes and encourages a culture of compliance with all applicable rules (federal, state, local, Federal Acquisition Regulations, Code of Federal Regulations, Prime Contract requirements, etc.) for themselves and the company as a whole. Fosters an environment in which they will report any violations or reasonably suspected violation of CNI policy, FAR, and/or CFR and are comfortable discussing the myriad compliance, conflict, FAR, CFR, etc. issues that arise during the performance of a government contract.
EDUCATION/EXPERIENCE
Bachelor's degree and a minimum of 8 years’ relevant experience, or equivalent combination of education/experience. CDC experience desired but not essential.
CERTIFICATES/LICENSES/REGISTRATION
Must obtain/retain a government background investigation commensurate with position requirements.
JOB SPECIFIC KNOWLEDGE/SKILLS/ABILITIES
Strong on-the-record experience with print, digital and broadcast media. Experience managing teams.
Experience counseling executive-level leaders on media-related issues.
Experience in crisis communications.
Excellent writing and presentation (written and verbal) skills.
Demonstrated strong communication and interpersonal skills; demonstrated ability to interact with multiple constituencies. CDC experience preferred.
Demonstrated ability to build relationships and partnerships with a variety of internal and external stakeholders.
Proficiency with MuckRack, Cision, or a comparable media monitoring platform; proficiency in Microsoft Office Suite.
LANGUAGE SKILLS
Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures or governmental regulations. Ability to write reports, business correspondence and procedure manuals. Ability to effectively present information and respond to questions from groups of managers, clients, customers and the general public.
MATHEMATICAL SKILLS
Ability to add, subtract, multiply and divide in all units of measure, using whole numbers, common fractions and decimals. Ability to compute rate, ratio and percent and to draw and interpret bar graphs.
REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.
Work is primarily performed in an office environment. Regularly required to sit. Regularly required use hands to finger, handle, or feel, reach with hands and arms to handle objects and operate tools, computer, and/or controls. Required to speak and hear. Occasionally required to stand, walk and stoop, kneel, crouch, or crawl. Must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception, and ability to adjust focus. Exposed to general office noise with computers printers and light traffic.
EQUAL EMPLOYMENT OPPORTUNITY STATEMENT
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, age, marital status, pregnancy, genetic information, or other legally protected status.
#INDCNI
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
