Total 3 job vacancies by AccorCorpo

The Digital Media Manager, Pacific will implement and analyze Accor’s media strategies in the region, aligning with MEA APAC objectives. This role requires strategic thinking and excellent communication skills to support new and existing media partnerships, enhance Accor’s media presence, and work with global media teams and agencies to maximize partnerships with Google, Meta, Microsoft, and Amazon.

Key Responsibilities

Executing and optimizing Paid Media by briefing and challenging agencies to create innovative media plans, ensuring alignment on measurable media KPIs, conducting research and audience analysis for targeting, and sharing best practices to enhance media performance across the region.

Collaborating with Global Media & HUB Ecommerce/Marketing teams to reach business and campaign objectives and priorities by measuring and optimizing paid media with Accor's tools (Tableau, Sprinklr), rapidly adopting global partnerships and objectives while tailoring to local needs, ensuring alignment with company strategies, and supporting tracking and attribution of media activities for ongoing investment.

Strengthening Media Partner relationships on behalf of Accor by participating in partner calls to boost performance and discover new opportunities, tracking media trends and competitors in key markets, and using a test-and-learn approach while negotiating co-funded media pilots.

Managing Media investments and Accounting Requirements by managing the budget and financial processes to meet guidelines, adhering to internal accounting procedures, identifying local business needs for visibility, and consolidating and managing local budget sources and fees.

Supporting growth & innovation by staying current with digital media trends, competition, and new channels, supporting transversal projects on data-sharing and cookieless targeting, adapting campaign reporting templates, managing multiple projects, and completing required training while identifying new upskilling opportunities.

An exciting opportunity has become available for a Manager, Digital Media, Asia to join our team. This role will be based in Singapore and will be reporting directly to the Director of Digital Media, MEA APAC and is responsible for optimizing online media to generate quality traffic to Accor direct platforms that converts into Room Nights/Revenue to Accor hotels in Middle East, Africa, Turkey, Asia and Pacific (MEA APAC). 

It consists of implementing and analyzing Accor’s digital media strategy in all countries across MEA APAC to acquire and retain guests by targeting them across the customer journey and support in the delivery of the strategy and performance for the entire region. 

The Digital Media Manager is responsible for supporting the relationship with appointed media agencies and key publishers, plus identifying new paid media opportunities within region. The position also provides strategic guidance and support to the digital media teams in countries and is responsible for the performance of paid media campaigns and deliverables through defined KPIs.

Getting to know the role and your responsibilities: 

Executing and Optimizing MEA APAC Paid Media 

• Briefing, analyzing and challenging agencies to deliver innovative and effective media plans across online display (including programmatic and paid social). 

• Leading the alignment on media KPIs to ensure all paid media is measurable. 

• Conducting research and audience analysis to identify target demographics and optimal media channels. 

• Identifying and sharing best practice media strategies to improve media performance across MEA APAC 

• Implementing strategies to acquire new customers and retain existing customers and loyalty members at the best cost. 

• Analyse and report on campaign media performance to align with business KPIs on a monthly, quarterly, and annual cadence. 

• Monitor & adapt the media campaign strategies based on the current situation of the region/market. 

Strengthening Media Partner Relationships on Behalf of Accor 

• Is a Point of Contact (POC) to the agencies. 

• Actively participates on partner calls to improve performance and identify new opportunities. 

• Regularly tracks media trends and competitors in priority markets, to support the growth of Accor’s media network. 

• Proactively initiates a test and learn methodology/calendar. 

• Participates in negotiations for co-funded media pilots. 

• Fosters strong relationships with agencies. 

• Represents Accor MEA APAC in meetings. 

Collaborating with Global Media & HUB Ecommerce/Marketing Teams to Reach Business and Campaign Objectives and Priorities 

• Responsible for the ongoing measurement of paid media using Accor specific dashboards and tools (Tableau, Sprinklr). 

• Implements fast local adoption of Global Joint Business Plans and objectives, adjusting to meet local specificities (including Google, Meta, Microsoft). 

• Communicates animation plans. 

• Ensures alignment with the full-funnel strategy and objectives of the company. 

• Supports the tracking and attribution of media activities to support ongoing investment (ie. Ekimetrics). 

• Ensures a deep understanding of paid media and operational requirements, including tag / pixel implementation procedures. 

• Supports the in-country digital media teams in their media optimisation & analysis, including channel and audience targeting recommendations. 

• Develops deep analysis of digital media to optimize overall web direct business. 

Supporting Growth and Innovation 

• Staying up to date with digital media trends, competition, and potential new channels, including updates to social media marketing, attribution, targeting, and programmatic media buying. 

• Supporting the implementation of transversal projects of DCO, data-sharing and cookie less targeting, to generate incremental revenue. 

• Identifying and adapting a streamlined campaign reporting template for MEA APAC. 

• Project management: ability to prioritize and manage multiple demands in a challenging environment. 

• Successfully complete training programs as required and identify new training/upskilling opportunities to align with the role. 

Managing Media Investments and Accounting Requirements 

• Implementing and managing the budget and financial processing requirements to meet budget guidelines. 

• Respecting and following internal accounting processes & objectives. 

• Provide guidance on country and hotels media budgets. 

• Identification of local business needs to support visibility.  

• Consolidation and management of local budget sources & fees. 

Responsible for defining and deploying the communication plan for major global Accor Tech projects plan, aligned on the Accor Tech communications plan. He/She will support all AT Excom members (excluding CTO/Deputy CTO and head of T4H) with communications for their major initiatives and personal thought leadership communications.

• Define and deploy the communications plan for all major Accor Tech global projects (excluding Elevate), aligned on the Accor Tech communications plan.

• As communications business partner, support Accor TechExcom members (excluding CTO/Deputy CTO and head of T4H)) with their personal internal and external communication (identifying proactively opportunities and preparing talking points).

• Build key messaging packages for all major Accor Tech projects

• Be ambassador of our #OneTechTeam ambition and mindset and ensure the appropriate change communications and storytelling to accompany the #OneTechTeam ambition for scope of responsibility.

• Contribute actively to the Accor Tech editorial committee and planning for  area of responsibility.

• Measure all activity and actions for impact and take data based decisons to ensure continuous improvement.

• Be an active benchmarker, constantly looking outside to learn from others and stay ahead of the curve.

Key Success Factors of this role:

• Be agile and comfortable navigating ambiguity and frequent changes.
• Understanding how to support transformation with adapted change communications
• Being able to understand AT strategy &  support and challenge executive leaders
• Capable of partnering with key stakeholders located across geographies & timezones
• Have a global #OneTechTeam mindset
• Ensure inclusive messaging & language so that all AT regions & populations feel recognised