Senior Executive – Public Relations, Creative Design & Marketing Communications
Full-time
Junior Executive
2 weeks ago
Key Responsibilities:Strategic Planning:Develop and implement PR and marketing strategies that align with business goals.Manage the department's annua..
Key Responsibilities:
- Strategic Planning:
- Develop and implement PR and marketing strategies that align with business goals.
- Manage the department's annual budget and resources with the Group Head of Department.
2. Media Relations:
- Build and maintain relationships with journalists, editors, influencers, and media professionals.
- Coordinate press releases, media pitches, and press kits.
3) Content Creation:
- Lead the creation of high-quality content for various platforms, ensuring alignment with brand guidelines.
4) Marketing Campaigns:
- Plan and execute integrated marketing campaigns with the marketing team.
- Monitor and analyze campaign performance to maximize ROI.
- Utilize marketing tools to streamline workflows.
5) Crisis Communication:
- Develop and maintain crisis communication plans for timely responses to PR issues.
- Coordinate internal communication during crises and handle user queries and complaints.
6) Brand Management:
- Ensure consistent brand messaging across all channels.
- Collaborate with the creative team to develop branding materials.
7) Event Coordination:
- Plan and manage company events and industry participation.
- Represent the company at events and engage with stakeholders.
8) Stakeholder Communication:
- Coordinate with internal teams to ensure cohesive communication.
- Develop internal communication materials, like newsletters and announcements.
9) Analytics and Reporting:
- Track and analyze PR and marketing efforts.
- Prepare regular performance reports for management.
9) Vendor Management:
- Liaise with government agencies, local authorities, media, and other relevant parties.
- Manage relationships with external vendors to ensure quality deliverables.
10) Other Duties:
- To comply with Quality Management, Environmental Management, and Occupational Health & Safety procedures.
- Stay informed about industry trends and best practices.
- Manage social media platforms (FB, IG, Twitter, TikTok) and respond to user complaints.
- Perform additional tasks as directed by the Group Head of Department and Management.
Requirements:
- Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or a related field. Advanced degrees or relevant certifications are a plus.
- A minimum of 5 years of experience in public relations, marketing communications, or a related field.
- Demonstrated success in developing and implementing PR and marketing communication strategies.
- Exceptional written and verbal communication skills, with experience crafting compelling and engaging content.
- Strong project management skills, with the ability to manage multiple tasks, deadlines, and stakeholders.
- Experience in crisis communication and media relations, with a proven ability to navigate challenging situations.
- Proficiency with digital marketing tools, social media platforms, and content management systems.
- Ability to work collaboratively with cross-functional teams and manage external partnerships effectively.
- Experience with event planning, coordination, and execution.
- A strong network of media contacts is desirable.
- Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet tight deadlines.
- Experience with analytics tools (e.g., Google Analytics, Facebook Insights) to track and analyze campaign performance.
Additional Requirements:
- Portfolio showcasing previous creative designs, marketing communication campaigns and writing samples of press releases.
- Strong organizational and project management skills.
- Flexible and adaptable with a proactive attitude towards learning and self-development.
- Ability to work independently as well as collaborate effectively within a team environment.
Amanat Lebuhraya Rakyat Berhad ("ALR") ALR is a private, special purpose, not-for-profit entity developed to hasten the shortening of the toll concessions and the return of the four highways to the Government of Malaysia. It was established under the Companies Act 2016 in late 2021.
On 13 October 2022, ALR successfully issued RM5.5 billion in nominal value AAA-rated Senior Sustainable and Responsible Investment Sukuk Murabahah ("Sustainability Sukuk Murabahah") and completed its acquisition of four highway toll concessionaires:
KESAS Sdn. Bhd. ("KESAS");
Lingkaran Trans Kota Sdn. Bhd. ("LITRAK");
Sistem Penyuraian Trafik KL Barat Sdn. Bhd. ("SPRINT");
Syarikat Mengurus Air Banjir & Terowong Sdn. Bhd.("SMART")
The concessionaires above are now wholly owned subsidiaries of ALR.
